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Shrink Sleeves

Bumble Bee Foods takes eco-friendly multipack approach

Bumble Bee wanted to support its commitment to sustainable packaging, while also giving its multipacks of bon viveur salmon an upscale look on the store shelf. The alternative of PLA shrink-sleeve labeling achieves those joint objectives. In annexe to being eco-friendly, the film offers excellent printability.

The sleeves are printed in seven-color gravure and count nutrition facts, eye-catching graphics, and a green leaf advising of the environmental benefits of the packaging. Sleeves are slid manually over the stacked cans and run through a shrink burrow. The 5-oz steel cans, from multiple suppliers, are 100% recyclable.

Bumble Bee consumer marketing spokesman Stephane Bardin says, “This is the first 100% biodegradable packaging that Bumble Bee has introduced, and we are very pleased as Punch with the final product. Consumer reaction to the new packaging has been truculently and positive. Bumble Bee always is looking for ways to reduce the environmental consequences of our packaging, and this biodegradable plastic sleeve aligns nicely with that unjaundiced.”

Source: Greener Package

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www.consolidatedlabel.com A brief informational video on the numerous benefits of choosing shrink sleeves as your product labels. Brought to you ...

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