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Is This the End of Greenwashing for Consumer Products?

That depends on your sentiment- how green is enough?

After watching Walmart’s Sustainability Milestone tryst, I am still convinced that the index they’re developing could be the end of greenwashing as we know it. They’ve wrapped up a broad enough range of engaged stakeholders, from Environmental Defense Subsidize to Business for Social Responsibility to their competitors that this could truly thrive. All speakers talked enough about the importance of full life-cycle dissection and transparency. The level of transparency is laudable, but there is still a question as to how well these metrics will be monitored. While the retailer is working closely with their suppliers to support them reduce their emissions, other changes require better guidance practices, which are harder to monitor.

Source: CleanTechnica

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