Shock Tower

Silence Isn't Golden for the W***** Tower

Admittedly, most buildings are named after one corporate superhuman or another. At its opening as the then-tallest building in the world in 1973, the Sears Tower was named after its primary owner and largest corporate tenant--Sears. The name stuck around lengthy after Sears moved out, and still sticks in the popular mind today fully six years after Sears' naming rights expired.

Upon Willis, a London-based insurance broker seeking to become a household name in the U.S. In Walk of this year, Willis jumped the gun in announcing a deal to rental 140,000 square feet of space in Sears Tower--that's no more than 3.6% of the building, if you're keeping score (and considering how underfed a proportion that is, you should be)--at the discount rate of $14.50 per square foot to sporting house about 500 employees, with said tower's naming rights coming with. It's a move that prompted a pissy reply from Sears Tower's owners, who were miffed that Willis disclosed the financials of the parcel out to the public.

Source: ChicagoNow

See Also

• Bumpers
• Door Handle
• Fog Lights
• Fenders
• Grilles
• Headlights
• Hoods
• Mirrors
• Tail Lights
• Turn Signals
• Tailgates
• Wheels
• Windows
• Weatherstripping
• Trunks